Black Week and Black Friday mark the most critical sales period of the year on CDON - a time when millions of customers across the Nordics visit our marketplace looking for great deals, smooth deliveries, and a world-class shopping experience.
To make sure your products perform their best during this high-traffic season, your delivery performance, tracking accuracy, and carrier choice will play a major role in both your customer satisfaction and your visibility in CDON campaigns.
🎯 Why Deliveries Matter During Black Week
The foundation of CDON’s marketplace is trust - customers expect fast, reliable, and trackable deliveries. During Black Week, the number of orders skyrockets, and so does the need for precise fulfillment and clear communication.
To ensure this, CDON uses a delivery performance-based system that directly affects your product visibility in campaigns. Merchants with high delivery reliability, accurate tracking, and approved carriers are prioritized by CDON’s algorithms for campaign inclusion.
In other words:
The better your delivery performance, the more visible your products become.
📦 Carrier and Tracking Requirements
Starting October 1, all merchants must include:
Carrier name and
Tracking ID
for every fulfilled order row - whether done manually or through integration.
Exception:
For local deliveries within the Nordics under 300 SEK/NOK/DKK or 30 EUR, you may leave the carrier and tracking fields empty.
✅ Approved Carriers (Integrated with CDON)
To provide the best possible experience, CDON works only with integrated and approved carriers that support seamless tracking within the Ingrid Tracking Widget, and have excellent customer delivery service across the Nordics.
Approved carriers include:
Airmee, Asendia, Posten Bring, Budbee, Bpost, Chronopost, Colissimo, CityMail, DAO, DB Schenker, DHL, DPD, Early Bird, FedEx (approved until 31/12/2025), GLS, Helthjem, Instabox, Matkahuolto, Posti, PostNL, PostNord, UPS (approved until 31/12/2025).
From October 1, 2025, any fulfillment attempt using a non-integrated carrier will fail automatically.
See full list here.
⏱️ Delivery Time Expectations
Always set accurate and achievable delivery times — it’s better to underpromise and overdeliver.
The difference between minimum and maximum delivery days must not exceed 3 days.
You must mark all orders as fulfilled within 7 days, or they will be automatically canceled.
Keep your stock balance updated — either automatically via API integration or manually in Merchant Center.
⚠️ Remember: What matters most is that the customer receives the parcel within the promised time window.
🏆 Deliveries and Campaign Visibility
Black Week campaigns are powered by CDON’s dynamic algorithm that selects which products to display based on several performance factors. Delivery quality is one of the most influential.
The Algorithm Considers:
Competitive Pricing – Using CDON’s price comparison tool to ensure your prices are market-leading.
Reliable Delivery Performance – Measured via delivery time and missing rate.
Accurate Product Data – Complete EAN/GTIN, descriptions, and images.
Products from merchants with high delivery reliability and valid tracking will enjoy increased visibility and sales potential during campaign periods.
⚡ Delivery Performance and Penalties
To ensure the best possible customer experience, CDON continuously monitors key metrics like missing rate and delivery time.
📉 Missing Rate Threshold
Target: Below 2%
Penalty threshold: 4% or higher, with a minimum of 3 missing issues before fees apply.
Fee: 200 SEK (excl. VAT) per issue above threshold.
You can track your missing rate and delivery performance anytime in Merchant Analytics.
📡 Tracking and Communication
Always Include:
Carrier name
Valid tracking ID
when fulfilling your order.
This allows CDON to send delivery updates automatically to the customer via Ingrid.
Carrier Communication
CDON does not share customer email addresses with merchants. Therefore, SMS is the primary notification channel for all deliveries.
Always include a valid phone number with country code (e.g., +467XXXXXXXX).
Make sure your carrier supports SMS notifications.
If you’re using GLS, ensure:
GLS is correctly selected as the carrier when fulfilling orders.
The phone number includes the correct country code.
Incorrect reporting or formatting can lead to delays, returns, and unhappy customers.
💬 Need to Contact a Customer?
Merchants cannot contact customers directly.
If you need to reach a customer about their order, contact CDON Customer Service:
📧 order@cdon.com
Include the order number for fast handling.
🚀 Summary: Your Black Week Delivery Checklist
✅ Use an approved carrier from CDON’s integrated list
✅ Always include carrier name + tracking ID
✅ Keep your delivery times accurate and realistic
✅ Maintain a missing rate below 2%
✅ Ensure SMS notifications via correct phone number format
✅ Fulfill all orders within 7 days
✅ Keep stock balances up to date
Delivering on time and with precision is not only key to customer happiness - it’s also your ticket to higher visibility, stronger campaign performance, and long-term growth on CDON.
🚫 Article Blocking Policy During Campaigns
To protect the customer experience and ensure campaign quality, CDON may temporarily block or limit visibility for certain articles during Black Week if we detect ongoing fulfillment and delivery issues.
This may include:
A pattern of high unfulfillment,
Delayed and late fulfillment caused by inaccurate stock levels, or
A rising missing rate that risks customer satisfaction and are not in line with CDON's delivery targets.
These measures are taken to maintain a smooth shopping experience during peak sales periods.
Merchants are encouraged to monitor their performance closely to avoid interruptions - especially on high-selling articles.