What is Retail Media and why it matters
Retail Media on CDON helps you boost your product visibility directly where customers are already searching and ready to buy. By promoting your products in key placements like search results, you can increase traffic, improve conversion, and drive measurable sales.
Topsort and Sponsored Listings
Sponsored Listings are promoted products that appear in high-visibility placements across the site. Because they are integrated into the customer’s shopping journey, they increase the likelihood of clicks and conversions.It is designed to be easy to use and gives you full control over which products you promote, your budget, and your campaign setup. All in one place.
With Topsort, you can follow your performance in real time and see exactly how your campaigns contribute to sales. In the analytics section of the platform, you can access detailed data to track performance, analyze results, and optimize your campaigns over time.
Pricing and Performance
Retail Media on CDON uses a Cost Per Click model, meaning you only pay when a customer clicks on your product. Ad placements are determined through an auction, where products compete based on bids. Higher bids increase your chances of better visibility.
The payment setup is simple and fully self-managed. You add credit to your account using a credit card, and no additional invoices are required. This gives you full control over how much you spend and when. To measure performance, the key metric is ROAS (Return on Ad Spend). It shows how much revenue you generate for each unit spent on advertising. This helps you understand how efficient your campaigns are and where to optimize.
Getting Started
Access to the platform is provided via invitation. Once you have access, you can easily create campaigns directly in the platform:
- Select the products you want to promote
- Choose a strategy (aggressive, moderate, or conservative)
- Set your budget and campaign duration
Results are available in real time, allowing you to continuously adjust and improve performance.
Best Practices
To get the most out of Retail Media:
- Focus on best-selling or competitive products
- Start with the biggest budget possible
- Choose strategy based on your goal: Aggressive for visibility and Conservative for profitability
- Monitor ROAS and optimize continuously
Summary
Retail Media on CDON is a simple and effective way to increase visibility, drive sales, and measure results. You stay in full control of your budget and performance, with the flexibility to test, learn, and optimize over time.
If you have any questions or need support, please reach out to seller@cdon.com.